# Put AI where it *actually pays*. **Source:** https://rylo.agency/ai-automation **Publisher:** Rylo Agency, Addis Ababa, Ethiopia > Custom AI agents, chatbots, voice agents that answer calls and book appointments, AI UGC and workflow automation. Built in Addis Ababa for clients worldwide. Custom agents, chatbots and voice that answer the phone, AI UGC that keeps creative testing fed, and the automation that joins it all to your CRM. Scoped to jobs with a measurable outcome — not AI for the sake of saying you use AI. ## Recent AI-generated work. **Splash beverage** AI product photo **Fizzle sparkling water** AI ad creative **Inkbarrel notebook** AI ad creative **Meridian Daily supplements** AI lifestyle photo **Puff dry shampoo** AI product photo **Plantain crisps** AI packaging shot **Good Habit Pantry** AI lifestyle photo **Tuffet cat treats** AI illustrated ad **Scarlet Kiosk soda** AI product photo **Statement jewellery** AI UGC video **Gutsy Bears gummies** AI UGC video **Leather wallet** AI product video **Stone Orchard Pantry** AI product video Samples only — brands shown are for demonstration. Labelled as AI wherever we publish this kind of creative, matching the disclosure standard above. ## Six things, all of them shippable. ### Custom AI agents Agents that own one defined job end to end — triage, research, drafting, follow-up — scoped to something you can actually measure. We would rather ship one agent that reliably books appointments than five that impress in a demo. ### Chatbots & conversational Website chat, WhatsApp and Instagram DMs. Deflects repetitive questions, qualifies leads against your criteria, and books straight into a connected calendar instead of promising someone will be in touch. ### AI voice agents Answer calls, qualify the caller, book the appointment, route by need. For service businesses that miss calls during the working day, this is usually the highest-return thing on this page. ### AI UGC & creative Avatar-led, UGC-style vertical video for Meta, TikTok and YouTube — product reviews, explainers and hooks — so paid campaigns keep getting fresh creative without booking a shoot for every test. ### Workflow automation CRM, forms, calendars and inboxes joined up, with multi-channel follow-up running over days or weeks by email, text and voice. The unglamorous half, and usually where the money actually is. ### Custom AI development Retrieval over your own documents and data (RAG), multi-agent orchestration, model integration, deployment and ongoing tuning — when an off-the-shelf tool genuinely will not do the job. ## Where AI pays, and where it does not. **It pays** on high-volume, well-defined, repetitive work: answering the same forty questions, chasing a lead for three weeks, qualifying a caller, turning one filming day into thirty cutdowns, drafting a first pass someone then edits. **It does not pay** on judgement calls, relationships, or anything where being wrong is expensive and hard to spot. We will tell you when the honest answer is a person, a form, or a cheaper tool you already own. **A human stays in the loop.** Your tone of voice is documented before anything is deployed, there is a written escalation path, and anything clinical, legal, contentious or a complaint goes to a person rather than being guessed at. **AI UGC is always labelled.** The EU and China require AI-generated content to be disclosed, and US rules turn on transparency and not deceiving people. We label it as AI regardless of where you advertise — it is the rule in enough markets, and it is the right side of the line in the rest. ## What we have shipped. ### Fernbrook Clinic A voice agent answering overflow and out-of-hours calls, qualifying and booking straight into the practice diary instead of into a voicemail nobody returns. - **38%** more booked - **0** missed calls ### Kaya Coffee Roasters Avatar-led UGC-style ads produced weekly and labelled as AI, so paid social kept getting fresh creative between real shoots. - **6x** creative volume - **-28%** cost/test ### Orbit Logistics Quote requests routed, enriched and chased automatically across email and text for three weeks before a human ever picks them up. - **-64%** manual steps - **+2.1x** follow-up ## What they said. > It answers the phone at seven in the morning and books people in. We were losing those calls entirely before. Dr. J. Fernbrook Fernbrook Clinic > They talked us out of two of the four things we asked for and built the other two properly. The follow-up automation alone pays their fee. Tomas K. Orbit Logistics ## The ones worth asking. #### Will it say something wrong to a customer? That is the right question. We reduce the risk rather than pretend it is zero: agents answer from your own documents rather than general knowledge, they are scoped to a narrow job, they are told to hand over rather than guess, and anything sensitive escalates to a person. We review transcripts with you monthly, and you can read every one. #### Do you label AI-generated content? Always. The EU and China require disclosure of AI-generated content and US rules focus on transparency and non-deception. We label AI UGC as AI wherever it runs, and we will not produce content designed to pass as a real customer testimonial. #### What happens to our data? It stays in your accounts wherever possible — we take access rather than copies, and access is revocable by you at any time. We will tell you exactly which model provider sees what before anything is connected, and your data is never used to train anything. #### Is this going to replace our staff? Not in what we build. Every engagement here has been about the work nobody wanted to do anyway — the calls missed at 7am, the follow-up that stopped after two attempts, the fortieth identical question. If you are looking to cut a team, we are the wrong agency. #### What if we already use ChatGPT? Good, that is a sensible place to start and you may not need us. The line is roughly: if a person is copying and pasting between a chat window and your systems every day, that is worth automating. If not, keep your money. ## Find the one job worth automating first. The free audit looks at where your time actually goes and picks the single highest-return thing to automate. You keep the findings whether or not you hire us.