# Get seen, *and get chosen*. **Source:** https://rylo.agency/brand-consulting **Publisher:** Rylo Agency, Addis Ababa, Ethiopia > Brand identity, business consulting and Google Business Profile, Yelp and Apple listing management from Addis Ababa. Get seen, and get chosen. Advice on how the business actually makes money, a brand that matches what you charge, and the listings work that decides whether people can find you at all. ## Advice with numbers attached. ### Business consulting Where your revenue actually comes from, which customers are worth keeping, what to charge, and which offers quietly lose money. Usually the most valuable session we run. ### Growth advisory Pricing, margins and offer structure — the levers that move profit rather than the vanity metrics that move dashboards. ### Visibility audit Every place a customer could plausibly find you, and every place you are currently missing. Most businesses are absent from more than half of them. ### Competitive review What the businesses beating you are doing differently, in specifics you can act on, not a SWOT diagram. ## Claimed, correct, consistent. ### Google Business Profile Claimed, verified and filled in completely — categories, services, attributes, hours, photos and posts. The single highest-return listing for most local businesses. ### Yelp Profile built out properly and kept current, with a response process for reviews rather than silence. ### Apple Business Connect Increasingly how iPhone users find local businesses through Maps and Siri, and still missed by most competitors. ### Bing Places & directories Bing Places, industry directories and the data aggregators that quietly feed everything else. ### Consistency (NAP) Name, address and phone identical everywhere. Inconsistency across listings actively suppresses local rankings, and it is the most common fault we find. ### Reviews A system for asking at the right moment, so ratings climb steadily without anyone having to beg. ## Looking like your prices. - **Visual identity** — logo, palette, typography, and the rules for applying them. - **Messaging** — the sentence you lead with, and the three that back it up. - **Design system** — reusable components so everything you produce later stays consistent. - **Collateral** — decks, one-pagers, signage, vehicle livery and social templates, in editable files you keep. ## Visibility results. ### Fernbrook Clinic Absent from Apple Maps, unclaimed on Yelp, and three different phone numbers across directories. Cleaned up and kept consistent. - **+3.2x** map views - **4.8** avg rating ### Verge Fitness New identity and messaging that let three studios raise prices instead of discounting memberships to fill classes. - **+22%** avg price - **+87%** sign-ups ### Studio Nine A pricing and offer review that dropped two loss-making services and repackaged the rest. - **+34%** margin - **-2** services ## What they said. > We had three different phone numbers listed across the internet. Nobody had ever mentioned it. Fixing that alone changed our week. Dr. J. Fernbrook Fernbrook Clinic > The consulting session paid for the whole year. They told us to stop selling two things we were proud of and losing money on. Priya N. Studio Nine ## Brand and listings questions. #### Do we own the listings? Yes. Every profile is created or claimed under your business with you as the owner. We take manager access, which you can revoke at any time. #### How long do listings take to have an effect? Google Business Profile changes can show within days. Directory and aggregator consistency takes longer to propagate — usually four to eight weeks before the picture settles. #### Is the consulting separate from the marketing? It can be. Some clients only take the consulting and visibility audit, act on it themselves, and come back later. That is a perfectly good outcome and we will not push a retainer on you. ## Find out where you are invisible. The free audit includes a visibility check across every major listing and directory. You keep the findings.