# Emails people *actually open*.

**Source:** https://rylo.agency/email-marketing
**Publisher:** Rylo Agency, Addis Ababa, Ethiopia

> Email marketing that gets designed, written and automated properly: campaigns, welcome and win-back flows, list hygiene and deliverability. Built in Addis Ababa for clients worldwide.

Designed, written and automated: campaigns that look like this, welcome and win-back flows that run themselves, and a list that is clean enough to land in the inbox instead of the spam folder.

## Templates we have built.

[Open full Studio Shodwe feedback email preview](https://rylo.agency/assets/img/email-work/studio-shodwe-feedback.jpg)

**Studio Shodwe**

Feedback follow-up

[Open full Core & Balance Pilates email preview](https://rylo.agency/assets/img/email-work/core-balance-instructor.jpg)

**Core & Balance Pilates**

New instructor announcement

[Open full Power Fitness email preview](https://rylo.agency/assets/img/email-work/power-fitness-success.jpg)

**Power Fitness**

Member success story

[Open full Harvest Table email preview](https://rylo.agency/assets/img/email-work/harvest-table-winback.jpg)

**Harvest Table**

Win-back / new menu

[Open full Nook&Grain email preview](https://rylo.agency/assets/img/email-work/nookgrain-order.jpg)

**Nook&Grain**

Order confirmation

Click any template to see the full email. Brands shown are for demonstration.

## Six things, all of them shippable.

### Campaign design & copy

Subject lines, body copy and the layout built and coded to render properly across Gmail, Outlook and everything else — not just to look right in one preview.

### Automated flows

Welcome series, abandoned cart, post-purchase and win-back — built once, running for every customer who matches the trigger, with no one having to remember to send anything.

### List hygiene & deliverability

SPF, DKIM and DMARC set up properly, inactive addresses suppressed, and sending cadence managed so your mail keeps landing in the inbox rather than the spam folder.

### Platform setup & migration

Klaviyo, Mailchimp or whatever you already run, connected properly to your store or CRM so segments and triggers actually reflect what customers do.

### Segmentation & personalisation

The right message to the right group — new subscribers, repeat buyers, lapsed customers — instead of one blast to everyone on the list.

### Reporting

Opens, clicks and revenue per email in plain language, so you know which sends are earning their place and which ones to drop.

## The channel you already own.

Email is the one channel where an algorithm does not decide who sees your message. If someone gave you their address, you can reach them — but only if the email is designed well enough to open, and clean enough to land.

Most small businesses either send nothing, or send the same generic blast to their whole list regardless of who is on it.

The flows do the compounding work: a welcome series that runs itself, a cart-abandonment email that recovers sales while you sleep, a win-back sequence that reaches lapsed customers before you would ever think to.

Set up once, checked monthly, and reported on in numbers you can actually use.

## Email marketing questions.

#### Which platform do you use?

Klaviyo, Mailchimp, or whatever you already run — we will not force a migration you do not need. Klaviyo is our usual recommendation for e-commerce, because of how directly it ties into store data for segmentation.

#### Do you write the copy too?

Yes. Subject lines, body copy and the flow logic are all included, and you approve everything before it sends.

#### We already have a list. Can you just use it?

Usually, after a cleanup pass. An old, unmaintained list is the fastest way to damage sending reputation, so we check it first and suppress what is inactive before sending anything new.

## Want email that earns its place in the inbox?

We will look at what you are sending now, if anything, and what a proper flow setup would recover.