# Found in search, *and in answers*. **Source:** https://rylo.agency/seo **Publisher:** Rylo Agency, Addis Ababa, Ethiopia > SEO, Answer Engine Optimisation and Generative Engine Optimisation from Addis Ababa. Rank on Google, win featured snippets, and get cited by ChatGPT and Perplexity. Search is no longer one box. We cover classic SEO for Google, AEO so you own the answer in snippets and voice, and GEO so AI assistants cite you when they respond. ## SEO, AEO and GEO. ### SEO — Search Engine Optimisation The foundation. Technical health, site architecture, content built around real search intent, internal linking and authority. Getting your pages to rank in the classic blue links. ### AEO — Answer Engine Optimisation Structuring content so it becomes *the answer*: featured snippets, People Also Ask, and voice results on Siri, Alexa and Google Assistant. Direct answers, question-shaped headings, FAQ and entity schema. ### GEO — Generative Engine Optimisation Being cited by ChatGPT, Perplexity, Google AI Overviews and Copilot. Passage-level clarity, claims stated so they can be quoted, an llms.txt file, and crawler access for GPTBot, ClaudeBot and PerplexityBot. ### Technical foundations Core Web Vitals, crawl budget, indexation, redirect maps, canonical logic and structured data — the work that decides whether anything else can rank. ### Content Briefs written after reading the SERP, not before. Produced, edited and updated on a schedule rather than published and abandoned. ### Local search Location pages that are genuinely different from each other, plus the listings work covered under [Brand & Consulting](https://rylo.agency/brand-consulting). ## Three boxes, not one. A buyer looking for what you sell might type it into Google, ask their phone out loud, or ask an AI assistant to just recommend someone. Those are three different systems with three different rules. Ranking first on Google does not automatically mean you are the answer read aloud by a voice assistant, and neither guarantees an AI assistant will name you. The underlying work overlaps — clean structure, clear claims, real expertise — but each has specific requirements, and most agencies still only do the first. We report on all three separately, so you can see where you are winning and where you are invisible. ## Search results. ### Bluepeak Legal Four thin practice-area pages consolidated into genuinely useful guides, and an indexation fault fixed that was hiding half the site from Google. - **+164%** enquiries - **#1-3** core terms ### Northline Dental Every clinic given a distinct page written around local intent, rather than three near-identical copies competing with each other. - **+212%** organic - **3x** map views ### Fernbrook Clinic Content restructured into direct, quotable answers with full entity schema — now cited in AI Overviews for its main treatment queries. - **41** snippets - **+3.4x** AI citations ## What they said. > The indexation problem had been there for two years. Three agencies missed it. LT found it in the first week and showed us the evidence. Rachel A. Bluepeak Legal > We started showing up when people asked ChatGPT for a clinic in our area. I did not know that was something you could work on. Dr. J. Fernbrook Fernbrook Clinic ## Search questions. #### How long does SEO take? Three to six months to compound meaningfully, sometimes longer in competitive markets. Technical fixes can move things within weeks. Anyone promising first-page rankings in 30 days is selling you something. #### Is AEO and GEO just SEO with new names? They share foundations but not requirements. AEO needs question-shaped structure and answer-first writing. GEO depends on being quotable at passage level and letting AI crawlers in — GPTBot and PerplexityBot are blocked by default on a lot of sites, which quietly makes you invisible to them. #### Do you guarantee rankings? No, and nobody credible does. We guarantee the work, report the movement honestly including where it has not moved, and you can leave with 30 days notice. ## Want to know where you actually rank? The free audit covers all three: classic search, answer engines, and whether AI assistants can see you at all.