# Projects, and the *numbers* they moved.

**Source:** https://rylo.agency/work
**Publisher:** Rylo Agency, Addis Ababa, Ethiopia

> Web, SEO, paid media and branding projects from Rylo Agency in Addis Ababa, with the numbers behind each result and the caveats stated plainly.

Every case below states what we changed and what happened next. Where a result was partly seasonal or paid-driven, we say so.

## Selected projects.

### Northline Dental

A five-second WordPress site rebuilt from scratch, with every location page restructured around what patients actually search for.

- **+212%** organic
- **1.4s** load

### Kaya Coffee Roasters

Rebuilt the subscription funnel and added server-side tracking, then scaled spend only once the data could be trusted.

- **4.1x** ROAS
- **-34%** CAC

### Verge Fitness

A new identity and a short-form video engine that filled three studio locations without discounting memberships.

- **+87%** sign-ups
- **6.2M** views

### Bluepeak Legal

Consolidated four thin practice-area pages into genuinely useful guides, then fixed an indexation problem hiding half the site.

- **+164%** enquiries
- **#1-3** core terms

### Ridgeway Homes

Identity refresh and a development site where buyers can filter plots and book viewings without phoning the office.

- **+58%** viewings
- **-41%** admin time

### Orbit Logistics

Cut wasted spend on unqualified search terms and rebuilt the quote flow, so the same budget produced better leads.

- **-52%** cost per lead
- **+2.3x** qualified

## One project, end to end.

## Northline Dental

Northline came to us with three clinics, a site that took over five seconds to load on mobile, and location pages that were near-identical copies of each other. Patients were finding them on Google, then leaving before the booking form appeared.

We rebuilt the site, gave each clinic a genuinely distinct page written around local search intent, and rewired the booking flow to work in three taps. Google Business Profiles were cleaned up and a review request added to the post-appointment email.

Organic traffic grew steadily over six months. Roughly a fifth of the lift came from a seasonal January surge Northline sees every year — the rest held after it passed.

+212%

Organic traffic

1.4s

Mobile load

3.1x

Online bookings

47%

Lower bounce

## Across the book.

120+

Projects shipped

3.4x

Average ROAS

$14M

Tracked revenue

98%

Client retention

## Your project could be the next one here.

Book a free audit and we will show you, specifically, what we would change first.