Runs the audits and owns the strategy on every account. Twelve years across search, paid and analytics.
Small team. Senior only.
Rylo Agency exists because too many businesses pay agency prices for junior work and a monthly report that explains nothing. We kept the team small so the people you meet are the people doing the work.
The business, in brief.
- Registered name
- Rylo Agency
- Trading as
- Rylo Agency
- Founded
- 2020
- Team size
- 3 people
- Based in
- Addis Ababa, Ethiopia
- Service area
- Ethiopia, East Africa & worldwide
- Hours
- Mon–Fri, 9am–6pm EAT (GMT+3)
- info@rylo.agency
- Phone
- +251 952 190 907
- Google profile
- Rylo Web Development and Marketing agency
Why we started.
We spent years inside larger agencies watching the same pattern: a senior team wins the account, a junior team runs it, and the client finds out six months later when the numbers have not moved.
So we built the opposite. A deliberately small studio where the strategist who audits your account is the one optimising it in month seven.
We cap how many clients we take on, which occasionally means a wait — and always means you are not one of forty logos on a project manager's spreadsheet.
The rest follows from that. Prices published. Accounts in your name. Reports written in sentences rather than jargon. And a month-to-month agreement, because keeping clients by contract is not the same as keeping them by results.
Six things we hold to.
Numbers over adjectives
Every claim we make about your account should be checkable in a dashboard you control. If it cannot be measured, we will not pretend it can.
You own everything
Accounts, code, domains, creative files. Set up in your name from day one, and yours entirely if you leave.
Bad news travels fast
If a campaign is failing or a deadline is slipping, you hear it that week — not in the monthly report where it is easier to bury.
Speed is a feature
A site that loads slowly loses money quietly. We treat performance as part of the build, not a paid extra.
No lock-in
Month-to-month with 30 days notice. We would rather earn the renewal than enforce it.
We say no
If your budget is too small to work, or the channel you want is wrong for your business, we will tell you rather than take the money.
The people who do the work.
Builds everything you see — sites, custom software and the integrations behind them. Cares more about Core Web Vitals than is strictly healthy.
Identity, design systems and the landing pages that paid media depends on.
How we got here.
Founded
Started with one client, one laptop and a strong opinion about how agencies should report.
Team of four
Added dedicated development and design so we could own the whole funnel rather than hand pieces off.
100 projects
Crossed a hundred shipped projects and moved to published pricing for every service.
Today
A capped book of retained clients, month-to-month, across healthcare, retail, legal and property.
What we build and measure with.
- Next.js
- Astro
- Webflow
- WordPress
- Shopify
- Figma
- GA4
- Google Tag Manager
- Looker Studio
- Google Ads
- Meta Ads
- Ahrefs
- Screaming Frog
- Hotjar
- Klaviyo
- Vercel
Talk to the person who will do the work.
No sales team, no discovery funnel. One call, straight to strategy.