Sample Bakery
4
A. B.
Sample review text. Fresh bread every morning and the cake arrived exactly when promised.
Response from the owner Thank you. See you Saturday.5
Service 04 — Brand & Consulting
Branding agency in Addis Ababa.
Get seen, and get chosen. A brand that matches what you charge, consulting on how the business actually makes money, and the Google Business Profile, Yelp and Apple listings that decide whether people find you.
01Consulting
Advice with numbers attached.
01
Business consulting
Where your revenue actually comes from, which customers are worth keeping, what to charge, and which offers quietly lose money. Usually the most valuable session we run.
02
Growth advisory
Pricing, margins and offer structure — the levers that move profit rather than the vanity metrics that move dashboards.
03
Visibility audit
Every place a customer could plausibly find you, and every place you are currently missing. Most businesses are absent from more than half of them.
04
Competitive review
What the businesses beating you are doing differently, in specifics you can act on, not a SWOT diagram.
02Listings
Claimed, correct, consistent.
01
Google Business Profile
Claimed, verified and filled in completely — categories, services, attributes, hours, photos and posts. The single highest-return listing for most local businesses.
02
Yelp
Profile built out properly and kept current, with a response process for reviews rather than silence.
03
Apple Business Connect
Increasingly how iPhone users find local businesses through Maps and Siri, and still missed by most competitors.
04
Bing Places & directories
Bing Places, industry directories and the data aggregators that quietly feed everything else.
05
Consistency (NAP)
Name, address and phone identical everywhere. Inconsistency across listings actively suppresses local rankings, and it is the most common fault we find.
06
Reviews
A system for asking at the right moment, so Google ratings climb steadily without anyone having to beg. Yelp discourages asking, so there we work on the profile and on replying.
Illustration A sample business, not a real listing or a real review.
- Photos Real, recent and current, with the cover image chosen on purpose.
- Rating and volume A steady flow of recent reviews reads as a business that is still trading.
- Categories and details The right primary category, correct hours, and the same address everywhere else.
- Services and attributes The specifics people filter on before they ever call.
- Replies An answer to every review, good or bad, in the owner's voice.
How it shows up.
The same sample business, drawn in the layout each platform uses. These are illustrations, not screenshots.
Same business, four listings.
Google Business Profile
- Name
- Sample Bakery
- Address
- Bole Road 12, Addis Ababa
- Phone
- +251 11 XXX XXXX
Matches
Yelp
- Name
- Sample Bakery
- Address
- Bole Road 12, Addis Ababa
- Phone
- +251 11 XXX XXXX
Matches
Apple Business Connect
- Name
- Sample Bakery
- Address
- Bole Road 12, Addis Ababa
- Phone
- +251 11 XXX XXXX
Matches
Bing & directories
- Name
- The Sample Bakery
- Address
- Bole Rd 12, Addis Ababa
- Phone
- 011 XXX XXXX
Three differences
Three of these agree. The fourth adds a word to the name, abbreviates the street and drops the country code. Small differences like these are the fault we find most often.
Official guidance Google Business Profile guidelines Apple Business Connect Bing Places Yelp for Business
03Brand & design
Looking like your prices.
- Visual identity — logo, palette, typography, and the rules for applying them.
- Messaging — the sentence you lead with, and the three that back it up.
- Design system — reusable components so everything you produce later stays consistent.
- Collateral — decks, one-pagers, signage, vehicle livery and social templates, in editable files you keep.
04Questions
Brand and listings questions.
Yes. Every profile is created or claimed under your business with you as the owner. We take manager access, which you can revoke at any time.
Google Business Profile changes can show within days. Directory and aggregator consistency takes longer to propagate — usually four to eight weeks before the picture settles.
It can be. Some clients only take the consulting and visibility audit, act on it themselves, and come back later. That is a perfectly good outcome and we will not push a retainer on you.
Next step
Find out where you are invisible.
The free audit includes a visibility check across every major listing and directory. You keep the findings.