Google Ads & Facebook Ads agency in Ethiopia.

Google Search

Best for

• Capturing demand that already exists — someone typing your service into Google has decided they need it. This is the highest-intent traffic that money can buy.
• Local service lead generation — for trades, clinics, legal and anything where the buyer needs someone today and will call the first credible option.

Meta / Facebook

Best for

• Retargeting people who already know you — the cheapest, most reliable place to reach someone who visited your site and left without acting.
• Local awareness and catalogue sales — broad demographic and radius targeting, plus product catalogues for e-commerce.

Instagram

Best for

• Products where the image does the selling — food, fashion, interiors, fitness, hospitality — anything a photograph can make someone want.
• Creator collaborations and Reels — reach with younger audiences who trust a person more than a brand.

TikTok

Best for

• Impulse discovery at lower price points — buyers who were not looking for you and decide in under a minute.
• The cheapest place to test creative — run ten angles for what one costs elsewhere, then move the winners to other platforms.

LinkedIn

Best for

• B2B targeting by job title and company — the only platform where you can reliably put an ad in front of a specific role, industry and company size.
• Recruitment and job advertising — for roles that are hard to fill, where you need the person who is not actively looking.

YouTube

Best for

• Considered purchases that need demonstrating — if a buyer needs to understand it before they want it, video does that and text does not.
• Low-cost video retargeting — staying present with a warm audience for a fraction of search CPCs.

Channel research first

Before any spend, we work out where your buyers actually are and what they cost to reach there. Occasionally the answer is that paid media is the wrong tool and you should fix the site first.

Account audit and rebuild

Structure, negatives, bidding strategy and conversion actions corrected before budget increases. Spending more through a broken account just loses money faster.

Creative testing

A running queue of hooks and angles with losers cut on a schedule. Creative is the biggest lever on most accounts and the one most agencies touch least.

Landing pages

Built and tested by us. Sending paid traffic to a page that does not convert is the most common way agencies waste a budget while reporting good CPCs.

Budget discipline

Media spend goes on your card, to the platform, directly. You see every penny. Our fee covers management only and is never a percentage of spend.

Transparent reporting

Spend, cost per lead and revenue in a dashboard you can open any time — not a monthly screenshot.