01Platforms

What each one is actually for.

Google Search

Best for

  • Capturing demand that already exists — someone typing your service into Google has decided they need it. This is the highest-intent traffic that money can buy.
  • Local service lead generation — for trades, clinics, legal and anything where the buyer needs someone today and will call the first credible option.

Meta / Facebook

Best for

  • Retargeting people who already know you — the cheapest, most reliable place to reach someone who visited your site and left without acting.
  • Local awareness and catalogue sales — broad demographic and radius targeting, plus product catalogues for e-commerce.

Instagram

Best for

  • Products where the image does the selling — food, fashion, interiors, fitness, hospitality — anything a photograph can make someone want.
  • Creator collaborations and Reels — reach with younger audiences who trust a person more than a brand.

TikTok

Best for

  • Impulse discovery at lower price points — buyers who were not looking for you and decide in under a minute.
  • The cheapest place to test creative — run ten angles for what one costs elsewhere, then move the winners to other platforms.

LinkedIn

Best for

  • B2B targeting by job title and company — the only platform where you can reliably put an ad in front of a specific role, industry and company size.
  • Recruitment and job advertising — for roles that are hard to fill, where you need the person who is not actively looking.

YouTube

Best for

  • Considered purchases that need demonstrating — if a buyer needs to understand it before they want it, video does that and text does not.
  • Low-cost video retargeting — staying present with a warm audience for a fraction of search CPCs.
02How we run it

Method, not guesswork.

01

Channel research first

Before any spend, we work out where your buyers actually are and what they cost to reach there. Occasionally the answer is that paid media is the wrong tool and you should fix the site first.

02

Account audit and rebuild

Structure, negatives, bidding strategy and conversion actions corrected before budget increases. Spending more through a broken account just loses money faster.

03

Creative testing

A running queue of hooks and angles with losers cut on a schedule. Creative is the biggest lever on most accounts and the one most agencies touch least.

04

Landing pages

Built and tested by us. Sending paid traffic to a page that does not convert is the most common way agencies waste a budget while reporting good CPCs.

05

Budget discipline

Media spend goes on your card, to the platform, directly. You see every penny. Our fee covers management only and is never a percentage of spend.

06

Transparent reporting

Spend, cost per lead and revenue in a dashboard you can open any time — not a monthly screenshot.

03Work

Campaign results.

KC

E-commerce · Meta + Google

Kaya Coffee Roasters

Subscription funnel rebuilt and server-side tracking added, then spend scaled once the data could actually be trusted.

  • 4.1x ROAS
  • -34% CAC
OL

Logistics · Google Search

Orbit Logistics

Wasted spend on unqualified search terms cut, and the quote flow rebuilt, so the same budget produced better leads.

  • -52% cost/lead
  • +2.3x qualified
VF

Fitness · TikTok + Meta

Verge Fitness

Short-form creative tested on TikTok at low cost, then the winning angles moved onto Meta for conversion.

  • +87% sign-ups
  • 6.2M views
04Clients

What they said.

They found four thousand a month of wasted spend in the first week and told us before we had signed anything.
Daniel Reyes
Kaya Coffee
The first thing they said was that LinkedIn was wrong for us and we should not spend there. That is when I trusted them.
Tomas K.
Orbit Logistics
05Questions

Paid media questions.

No. Media spend goes directly from you to the platform on your own card, so you keep control and full visibility. Our management fee is separate and is a flat fee, not a percentage of spend — we have no incentive to talk you into spending more.

That is the first thing the audit answers. For most local service businesses it is Google Search. For visual products it is usually Meta or TikTok. For B2B it is LinkedIn or nothing. We will tell you which, and why.

Enough to gather data before drawing conclusions. Below a meaningful minimum per platform, results are mostly noise and we will say so rather than take the work.

Next step

Not sure which platform fits?

That is what the free audit answers. We look at your offer, your margins and your market, then tell you where the budget should go.

Get a channel review