01What the reporting looks like

Search Console, not a slide.

This is the reporting itself, not a rewrite of it. Every panel below is a Google Search Console or keyword-research screen, cropped to the data and otherwise untouched. Clients see these screens directly, at these intervals.

We lead with Birr Journal, a product we built and run search for ourselves, because you can open the site and check every number against it.

Birr Journal — ranking well in a small niche Birr Journal ↗

Google Search Console performance panel, last 3 months: 165 clicks, 323 impressions, 51.1% average click-through rate, average position 4.7
Last 3 months165 clicks · 323 impr. · 51.1% CTR · pos. 4.7
Google Search Console performance panel, last 28 days: 72 clicks, 182 impressions, 39.6% average click-through rate, average position 5.3
Last 28 days72 clicks · 182 impr. · 39.6% CTR · pos. 5.3
Google Search Console performance panel, last 7 days: 22 clicks, 46 impressions, 47.8% average click-through rate, average position 9.8
Last 7 days22 clicks · 46 impr. · 47.8% CTR · pos. 9.8

The technical work behind it Birr Journal ↗

Google Search Console URL Inspection screen confirming a page was added to the priority crawl queue
URL inspection — indexing requestedSubmitting a new page to the crawl queue

Screenshots taken 15–16 September 2026. Cropped to the data panel; no figure is edited. Property names are cropped out of the dashboard chrome rather than blurred.

02Three disciplines

SEO, AEO and GEO.

01

SEO — Search Engine Optimisation

The foundation. Technical health, site architecture, content built around real search intent, internal linking and authority. Getting your pages to rank in the classic blue links.

02

AEO — Answer Engine Optimisation

Structuring content so it becomes the answer: featured snippets, People Also Ask, and voice results on Siri, Alexa and Google Assistant. Direct answers, question-shaped headings, FAQ and entity schema.

03

GEO — Generative Engine Optimisation

Being cited by ChatGPT, Perplexity, Google AI Overviews and Copilot. Passage-level clarity, claims stated so they can be quoted, an llms.txt file, and crawler access for GPTBot, ClaudeBot and PerplexityBot.

04

Technical foundations

Core Web Vitals, crawl budget, indexation, redirect maps, canonical logic and structured data — the work that decides whether anything else can rank.

05

Content

Briefs written after reading the SERP, not before. Produced, edited and updated on a schedule rather than published and abandoned.

06

Local search

Location pages that are genuinely different from each other, plus the listings work covered under Brand & Consulting.

03Packages

Packages and prices.

Monthly SEO, AEO and GEO in three sizes. Pick the closest, and we fix the exact price after the free audit.

5% off · This month only

Starter

One location and a focused list of services.

Usual price ETB 40,950–93,600

This month ETB 38,900–88,900 per month

  • Technical audit and fixes in month one
  • Up to 15 target keywords
  • Two optimised pages or articles a month
  • Google Business Profile and local search
  • FAQ and schema markup for answer engines
  • Monthly Search Console report
Get started
5% off · This month only

Scale

Many locations, a large site, or a competitive market.

Usual price ETB 234,000–585,000+

This month ETB 222,300–555,700+ per month

  • Everything in Growth
  • Up to 100 target keywords
  • Eight pieces of content a month
  • Distinct location pages for each city you serve
  • Digital PR and link building
  • Core Web Vitals and crawl work for large sites
  • Weekly reporting and a named lead
Get started

Prices are in Ethiopian birr and shown as a range because scope varies. We fix the exact price after a free scoping call.

The “this month” price is already 5% below our usual price. If you won a discount on the prize wheel, it applies on top.

No ranking guarantees, from us or anyone credible. You can leave with 30 days notice.

04Why it matters now

Three boxes, not one.

A buyer looking for what you sell might type it into Google, ask their phone out loud, or ask an AI assistant to just recommend someone. Those are three different systems with three different rules.

Ranking first on Google does not automatically mean you are the answer read aloud by a voice assistant, and neither guarantees an AI assistant will name you.

The underlying work overlaps — clean structure, clear claims, real expertise — but each has specific requirements, and most agencies still only do the first.

We report on all three separately, so you can see where you are winning and where you are invisible.

05Questions

Search questions.

Three to six months to compound meaningfully, sometimes longer in competitive markets. Technical fixes can move things within weeks. Anyone promising first-page rankings in 30 days is selling you something.

They share foundations but not requirements. AEO needs question-shaped structure and answer-first writing. GEO depends on being quotable at passage level and letting AI crawlers in — GPTBot and PerplexityBot are blocked by default on a lot of sites, which quietly makes you invisible to them.

No, and nobody credible does. We guarantee the work, report the movement honestly including where it has not moved, and you can leave with 30 days notice.

Next step

Want to know where you actually rank?

The free audit covers all three: classic search, answer engines, and whether AI assistants can see you at all.

Get a search audit